Olivia Purvis


BABE VIBES is an interview series all about bad ass babes. Where I chat with millennial gals and guys who are (for the want of a better phrase) ‘killing it’ in their life, whatever that may look like. Intimate questions, career questions, silly and fun questions. We delve deep and get to the nitty gritty. My hope is to offer insights into worlds we may not otherwise see and connect like minded souls with their kin.

Do you remember the early days of blogging? Where the internet was a whole lot less saturated. And posting poorly lit photos was a ok? That was when I first found Liv's blog. Since then her blog has grown into her full time job, with a podcast, newsletter and youtube alongside her regular blog content. She was one of the first bloggers I read regularly and one that I often turned to for fashion inspiration; despite being in polar opposite seasons. So today I am super excited to have Olivia Purvis, the gal behind What Olivia Did on UW. For the purposes of this post I trawled through Liv's instagram and oh my!! Literally she is the coolest gal out.

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Lets start with probably the most important life question: What is your spirit animal?

Ooh such a good question! Probably an excitable puppy- pleased by the little things but always a fan of a bit of attention, ha! 

Tell us a little bit about who you are and what you do.

My name is Olivia, and I'm a 24 year old blogger, writer and now podcast host who lives (and has grown up) in London! I live with my boyfriend (or fiancé, if we're being super adult) and dog Maggie. I've been blogging for eight years and still can't believe it's now my full time job.


Where does your inspiration come from?

This sounds super boring, but anywhere and everywhere. Sometimes it could be from reading a magazine in the bath (when I have a bit more time on my hands), a meeting with a friend or watching or listening to a new album or TV show. I love scouring and saving things on Instagram too- and have an album for pretty much everything!

When you are stuck in a rut, what do you do to get out of it?

As much as I think it's tempting to wallow when you feel like that, I think making time to get out of your own space and hang out with people that make you feel good is so important. Take a day to lean in and let yourself off of the hook, but then recognise that sometimes changing things up can get the cogs in motion again- be it by seeing some friends, going on a day trip or mixing up your work environment (if you can)!

What is your main message that you want to spread through What Olivia Did?

I suppose largely to appreciate the little things in life. Whether that's a new song, being introduced to an inspiring person who can offer some new perspective or taking a day trip somewhere (or even discovering a new brand or coffee spot). I'd love to show that the good things in life aren't always bought and try to approach everything from a place as if I were sharing something with a friend.

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What is your favourite thing about getting to do WOD as your job?

Probably getting to meet so many inspiring women who all share similar goals and interests. I'm so lucky to have such a vast network of women (and men) around me, so although it can be quite a lonely job, I do have to remind myself about how many amazing people it's brought into my life.

Any practical advice for gals wanting to get into a career like yours?

It's so tricky as the market of blogging is so different to when I began, but I'd probably say just to keep at it. I went into it with no expectation- but I do think having a bit of a goal can really help. Don't be put off by the fact so many people are giving it a shot, and try and stay true to the things you like and the interests you have- a lot of people can be swept up in more lucrative aspects of it, but I think it's so important to know what really drives you.

What does a typical day look like for you?

It totally depends from day to day! I can be holed up at home all day replying to emails and filming - or running around town to meetings and shooting content for the site. Sometimes I may be travelling or creating guides, so each day totally depends, which definitely keeps things exciting! 

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How did you find your fashion sense and any tips for style-newbies out there?

Through a LOT of trial and error! I definitely think don't be afraid to dip your toes into anything you fancy. I've had a lot of interesting sartorial phases but I definitely think it's important to give things a go to find out how you feel the most yourself. I've worn yellow jeans and had sixties beehives as a daily hairstyle- but don't regret any of them haha!

Honesty, I totally adored your beehive days!!! Ya looked like a babe and I was inspired by your confidence!

If you could only shop at one store, which one would you pick?

So tricky! Realistically probably somewhere like & other stories - they always have such a great selection of everything from denim, to nightwear, makeup and knitwear- all without being too expensive or trend led which I love.

When you were younger what life did you see yourself living, and how does it compare to now?

I had a lot of phases growing up, and although I think I wanted to be a vet or an ice skater when i was about 8 I always knew my heart was in fashion (I probably wouldn't have made a very good vet anyway - too many tears)! When I was studying I had no idea about the kinds of careers that were within fashion apart from journalism and designing, so never imagined I'd end up where I am!

I totally wanted to  be a vet too! But quickly gave that career pursuit up when I realised the tear level would be rather high!!

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What keeps you up at night?

Normally a never ending to do list or the Family Guy theme tune.

What is your ideal day off look like?

Probably a leisurely lie-in, woken up to a soundtrack of Gold Radio (essentially a station that plays everything from the '40s-'80s)  and a hot tea - followed by brunch somewhere local with Joe and then maybe some shopping in town with my mum followed by dinner with friends or a sleepover! I really enjoy just having the time to spend with people I love, so even if we're sitting in my front room with the T.V on I'm happy!

If you could have dinner with three people (dead or alive) who would they be?

Oh don't make me choose! I'd love to have David Bowie or George Harrison round and Audrey Hepburn too (which takes me to three already - arg)! But there are SO many more- can I have a long table?

You can totally have a long table!! Hahahah.

How do you maintain a balance between work life and the rest of life given that your work is so intertwined with your life?

To be honest it's something I've been working at for a while, but I think since moving out and into our own place it's been a lot easier to draw a line at the end of the day when dinner needs cooking and the dog needs a walk to just say 'right, enough is enough!' I also have an office space which is great, because it means I can essentially shut the door on work at the end of the day and not feel totally glued to my laptop. 

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If Maggie could talk, what would she say to you?

Hopefully that she loves us, but probably that she'd prefer sleeping on our bed with us

Can we take a moment to appreciate baby Maggie. Isn't she the sweetest?? I remember when you first got her and my heart just melted.


Earlier this year you moved into your new space, what was the highlight and lowlight of that journey?

The highlight was probably simply the fact we were able to do it. It had been such a long time of saving up and looking forward that when we finally viewed this place and put an offer in it all felt very exciting and moved really quickly. The lowlight would be the uncertainty I suppose - I think with buying a place there are always moments of the unknown, but thankfully we were pretty lucky and it wasn't too much of a bumpy ride.

I am totally inspired that you have brought your own space at 24! What is your favourite place in your home and why?

I love our living room and kitchen. They both feel like such warm busy spaces - we're always in them, the radio is always on and they're both where we unwind at the end of a busy week (normally to Radio 6)!

What is the best piece of advice you've received?

Probably to treat people as you'd wish to be treated and to always be kind. Simple. but very true.

Tell us about a moment in your week where you felt on top of the world.

It's been a bit of a funny week, but I think waking up to snow always has me excited like a child! xx

Oh man, waking up to snow!? I'd be excited about that too. I'll be honest, I've never seen real snow in my life!! How weird is that.


It has been an absolute honour having Liv a part of BABE VIBES. Having followed her blog and journey since the good ole days its so inspiring to have her here!! Make sure to pop by her blog if you want a dose of fashion inspiration, interviews with the coolest people, travel guides and lifestyle posts. It'll brighten your day! Thanks Liv for taking the time to answer these Qs! You're a gem!! 



If you have someone you'd like to suggest for a BABE VIBES interview (heck even yourself) shoot me an email at britney@urbnwild.com.